• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Southwest Wealth Strategies

Southwest Wealth Strategies

Enjoy your wealth without the worry

  • Home
  • About Us
    • Our Focus
    • Our Professionals
    • Our Philanthropy
    • In the Media
    • Photo Gallery
    • Consumer Protection
  • News & Research
    • LPL Commentaries
  • Contact Us
    • Scottsdale, AZ
    • Tucson, AZ
    • Las Vegas, NV
    • Bozeman, MT
    • San Diego, CA
  • Login/Register

Why a CFP® Is Critical

Work with a CERTIFIED FINANCIAL PLANNER™ professional who has your best interests in mind. Why dealing with a CFP® can change everything!

Work with a CERTIFIED FINANCIAL PLANNER™ professional who has your best interests in mind. See why dealing with a CFP® can change everything!

Why It Is So Important to Work with a CFP®

Most people think that all financial planners are “certified”. This is actually far from true. Anyone can use the title “financial planner”.

A Certified Financial Planner™ professional is held to the fiduciary standard of care when providing financial planning services. That means they are required to act in the client’s best interest at all times. In addition, they have completed extensive training and experience requirements and are held to rigorous ethical standards.

Only those financial planners who have fulfilled the certification and renewal requirements of the CFP Board can display the CFP® certification trademarks.

 

Check the background of this financial professional on FINRA’s BrokerCheck

CFP® Certification Requirements

Education – Unlike many financial planners, CFP®  professionals must develop their theoretical and practical knowledge by completing a comprehensive course of study at a college or university wth a financial planning curriculum that has been approved by the CFP Board. This requirement can also be satisfied by submitting a transcript review or previous financial planning-related course work. Certain professional designations and degrees covering the important subjects in the CFP Board’s curriculum may also serve.

Examination – CFP® professionals must pass the comprehensive CFP®  Certification Exam. This exam tests their abilities to apply financial planning knowledge to real-life scenarios around the planning process, tax planning, employee benefits, retirement planning, estate planning, investment management and insurance.

Experience -CFP®  professionals complete several years of experience related to delivering financial planning services to clients before they can earn the right to use the CFP®  certification trademarks.

Ethics – CFP® professionals are required to uphold the principles of integrity, objectivity, competence, fairness, confidentiality, professionalism and diligence as outlined in the CFP Board’s Code of Ethics. The Rules of Conduct require CFP® professionals to put your interests ahead of their own at all times and to provide their financial planning services as a “fiduciary” — acting in the best interest of their clients. CFP® professionals are subject to CFP Board sanctions if they violate these standards.

Enforcement – The CFP Board enforces its Standards of Professional Conduct – including releasing disciplinary information to the public. Everyone who seeks the CFP® certification is subject to a background check and those who do not qualify can be barred from becoming certified. Violations of the CFB Board’s ethical and practical standards are subject to disciplinary action up to the permanent revocation of certification.

How to Choose Your CFP® Professional

It’s always a good idea to ask friends and family if they know any CFP® professionals they might have worked with. Beyond that, these 11 questions are a great place to start.

  1. What experience do you have?
  2. What are your qualifications?
  3. What services do you offer?
  4. What is your approach to financial planning?
  5. What types of clients do you typically work with?
  6. Will you be the only person working with me?
  7. How will I pay for your services?
  8. How much do you typically charge?
  9. Could anyone besides me benefit from your recommendations?
  10. Have you ever been publicly disciplined for any unlawful for unethical actions in your professional career?
  11. Can I have it in writing?

Contact Us to Speak to a CFP® Professional Now

Let’s talk about your needs

Get in touch with us and schedule a time to go through your goals.

Reach Out Now

Footer

Social

See what we're up to by following along on social media.

  • LinkedIn

Contact

Southwest Wealth Strategies
6720 North Scottsdale Road
Suite 390
Scottsdale AZ 85253 USA
Get directions
480-397-7550
Contact

Navigation

  • Home
  • About Us
    • Our Focus
    • Our Professionals
    • Our Philanthropy
    • In the Media
    • Photo Gallery
    • Consumer Protection
  • News & Research
    • LPL Commentaries
  • Contact Us
    • Scottsdale, AZ
    • Tucson, AZ
    • Las Vegas, NV
    • Bozeman, MT
    • San Diego, CA
  • Login/Register

Newsletter

Securities offered through Equitable Advisors, LLC (NY, NY 212-314-4600), member FINRA/SIPC (Equitable Financial Advisors in MI & TN). Investment advisory products and services offered through Equitable Advisors, LLC, an SEC registered investment advisor. Annuity and insurance products offered through Equitable Network, LLC, which conducts business in CA as Equitable Network Insurance Agency of California, LLC, in UT as Equitable Network Insurance Agency of Utah, LLC, in PR as Equitable Network of Puerto Rico, Inc. Equitable Advisors and its affiliates do not provide tax or legal advice. Please consult your tax and legal advisors regarding your particular circumstances. Individuals may transact business, which includes offering products and services and/or responding to inquiries, only in state(s) in which they are properly registered and/or licensed. The information in this website is not investment or securities advice and does not constitute an offer. For more information about Equitable Advisors, LLC you may visit https://equitable.com/crs to review the firm’s Relationship Summary for Retail Investors and General Conflicts of Interest Disclosure.


Southwest Wealth Strategies is not a registered investment advisor and is not owned or operated by Equitable Advisors or Equitable Network.


PPG-135150 (Rev. 7/20) (Exp. 7/24)


Copyright © 2023 · equitable.com · Privacy Policy · Log in